What is your “job” with It Works! Global?

BY: Director of Marketing, Pam Sowder

Your job with It Works! Global is to wrap people.  Let’s also define what  our “job” is not with the short  list below:
1.Convince people to join our opportunity.
2.Harass our friends and family into buying our products.
3.Give the wrap away.
4.Work on creating new marketing materials.
5.Look in our eSuite hourly to see if anyone joined from Facebook.
6.Sit around and wish this would work.  This is “networking" not “netwishing".

The list above will only cause us to eventually quit and others to run from us.  Are you ready to keep it fun and simple? 

I learned very early on that the more I talked about the wrap, the less success I had.  I knew that I needed to find a way to keep it simple and just get the product on as many people as I could because that is what was working the most.  I would love to share a story with you that  I believe  will help you get the picture.

A distributor asked me to make a call with her to a doctor’s office because she felt that she couldn’t talk to a doctor.  I assured her that we talked to doctors the same way we would talk to one of our friends, but she was still apprehensive, so I agreed to go with her.  We arrived at the office and proceeded to one of their patient’s rooms with “Bob” and “Sally,” the doctor and his wife, who also was his office manager.  After a few brief introductions, I shared information about the wrap with them by telling them my story and what it did for me, along with before and after pictures.  This conversation took about two minutes.  Bob started to ask questions and I said, “Bob, you will never believe that this product will work unless you try it, so the best thing for us to do right now is to wrap you, which we can do in two minutes and then you can go out and continue to work with your patients.”  Bob looked skeptical, but Sally said, “Bob, take your shirt off.”  We all laughed, but Bob took his shirt off. We wrapped him and then he left the room.  While we waited for results, we spoke to Sally about the wrap, the Facial, and Defining Gel by showing more before and after pictures along with asking her questions on how she thought the product could work in their practice.  We didn’t know their practice and what they were thinking so I was not going to make assumptions.  She just kept asking her questions and then I responded with short answers on how it could potentially fit into their practice.  This took approximately 45 minutes.  Bob then came back into the room and he had some awesome results.  He looked at Sally and said, “We should give this a try.”  They came on board as a distributor and ordered several thousand dollars worth of product.  We were in that office 90 minutes.  We also scheduled a wrap party, which took place several weeks later and was a huge success. 

Your job is to get the wrap on people.  That is it.  Once you do that, then you have 45 minutes to talk about the products and the opportunity while the wrap is doing its magic.  The wrap feels so good and the results speak for themselves that they will either come on board as a distributor or Loyal Customer or they may choose to not do anything at that time. No matter what they decide, your job is done.  You got it on them, gave them a little more information, and then they decided.  You are not in the convincing business.  You are in the wrapping business. 

We have the most innovative product that we will see in our lifetime.  It is new to the market and with that comes skepticism.  Embrace that.  Prospects have every right to be skeptical, and if we try to convince them by talking too much we may lose them.  I believe that everybody is a good prospect; we ruin them by trying to sell them on something that they won’t understand until they try it.  That is what I love about the wrap.  I just get it on them and  relax; the wrap and its magic will do the rest!

Should we be calling it the Applicator?  I know people call it a wrap all the time, but if this is coming from corporate, it should match whatever we are calling it.  I know there is talk of switching to calling it the wrap, but I don’t think that has happened yet.