By: Pam Sowder, Director of
Marketing
“As we go about our days
blitzing, partying, and wrapping, we have inquiries as to the validity of the
product and the opportunity. Success from Home gives you the advantage that you need to overcome the skepticism.
Whenever you are presenting the opportunity or the product, you should be using
a tool to do the talking for you so that you can duplicate with speed. Everyone
is a prospect, but we ruin them by talking too much, acting like an expert, or
boring them to death. Whether you just started the business an hour ago or 3
years ago, use tools to talk for you so that the prospect that you are talking
to can see themselves doing what you just did.
HERE ARE A FEW EXAMPLES:
1. Someone at a Wrap
Party asks for more information. You can offer them our Success from Home magazine and let them browse through it on their own.
2. You are at a
coffee shop and you run into the one person that you want in your business, but you have been too fearful to ask them to take a
look or try the product. Strike up a conversation with them and then say, “Oh
by the way, I would love to introduce you to It Works! Global™,
home of the Ultimate
Body Applicator™.”
They may respond with, “Who is that?” or “What is that?” Instead of talking and
trying to explain what it is, pull out a magazine and read part of the cover.
Let them know: “This is what it is, and this is what it does” (show pictures of
the Ultimate Body Applicator inside). Keep it this simple, and watch what
happens to your business and your confidence.
3. Leave one
wherever you go. As you visit doctor offices,
banks, coffee shops, airports, restaurants, car washes, teacher lounges— basically
anywhere people are waiting on something or someone—place copy in
each location. Make sure you have a label with your contact information on the outside
cover and one on the inside as well. You can also place several blitz cards
within the magazine so that they will fall out when the next visitor picks up
the magazine.
4. If you are
shopping in a mall, carry
the magazine so the front cover is visible and set it down on the counter when
you purchase merchandise.
5. Mail a copy to
your out of town prospects. Come up with creative ideas of your own so that this magazine
works for you! We are curious by habit, so people will want to know what the
product is on the front cover of the magazine. Success from Home is the “expert” that you want when talking to family
and
friends. It will give you the
power and the advantage that you have been looking for so that you can take the
fear out of talking to someone you know. Have fun and let the tools that we
offer work for you.
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